Privacy policy

Privacy Policy

Effective Date: September 12, 2026
Last Updated: September 12, 2026

Melania Lingerie (“we,” “our,” or “us”) operates the website melanialingerie.com. We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our digital advertising.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide Directly

  • Full name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely via third-party payment processors — we do not store full card details)
  • Order history and communications

b. Information Collected Automatically

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time on site, and referring URLs
  • Cookies, pixels, and similar tracking technologies

c. Information from Third Parties

  • Data from advertising platforms including Google Ads and Google Analytics
  • Data from payment processors and fraud prevention services

2. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill your orders
  • To communicate with you regarding your purchases, returns, and inquiries
  • To send transactional emails and order updates
  • To personalize your shopping experience
  • To improve our website, products, and services
  • To run and measure advertising campaigns via Google Ads, including remarketing and conversion tracking
  • To detect and prevent fraud
  • To comply with legal obligations

3. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and serve targeted advertisements. These include:

  • Essential Cookies: Required for the website to function (e.g., shopping cart, session management)
  • Analytics Cookies: Google Analytics to understand site usage and behavior
  • Advertising Cookies: Google Ads conversion tracking and remarketing pixels to show you relevant ads across the web
  • Preference Cookies: To remember your settings and preferences

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect site functionality. You can also opt out of Google’s use of advertising cookies by visiting Google Ads Settings or via the NAI opt-out page.

4. Google Ads & Remarketing Disclosure

We use Google Ads to advertise our products. This includes:

  • Conversion Tracking: Google may place cookies on your device when you click our ads, allowing us to measure whether a purchase was completed.
  • Remarketing: We may show ads to users who have previously visited our website as they browse other websites across the Google Display Network.
  • Customer Match & Similar Audiences: We may use hashed email lists to reach existing customers or similar audiences through Google platforms.

Google’s advertising privacy practices are governed by Google’s Privacy Policy.

5. How We Share Your Information

We do not sell your personal information. We may share your data with:

  • Service Providers: Shopify (e-commerce platform), payment processors, shipping carriers, email service providers, and analytics providers who assist in operating our business
  • Advertising Partners: Google LLC, for ad delivery and measurement purposes
  • Legal Authorities: When required by law, court order, or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

6. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to Correct: You may request correction of inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale or Sharing: We do not sell personal information. However, our use of Google Ads may constitute “sharing” under CCPA. You may opt out by using the Do Not Sell or Share My Personal Information link in our website footer or by contacting us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at support@melanialingerie.com. We will respond within 45 days as required by law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of 5 years for tax and legal compliance purposes.

8. Data Security

We implement industry-standard security measures including SSL/TLS encryption, secure payment processing, and access controls to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of our website after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Melania Lingerie
40 Madison St, Watsonville, CA 95076
Email: support@melanialingerie.com
Phone: (501) 647-8950